Vision

We envision a vast, vital, and resilient landscape of forests across the United States that is at least as extensive as today’s. The critical infrastructure of interconnected and interdependent privately and publicly owned forests must be sustained to provide society with the suite of goods and services we need from healthy forest ecosystems, including the wood, water, wildlife, and well-balanced climate essential to a livable planet.

We are dedicated to creating a society that values forests for all they provide. Our work will help people better understand that, no matter where they live, they are dependent on the productivity of these ecosystems. While we believe forests should be conserved because of their fundamental contributions to life on earth, we recognize market and social forces have driven increased loss and fragmentation of private forestlands. Therefore, we will work to better align financial markets and social values with forest ecosystems, and to help markets more fully reflect the value of forest goods and services. We will work to create an economy in which forests are treated as an asset to appreciate, not to deplete, and in which people embrace conservation of forests as being in their self-interest.