News

PFT Founders Showcased in People Magazine
The Pacific Forest Trust founders Laurie Wayburn
and Connie Best are celebrated in the April 21
issue of People magazine.
The national magazine sent a reporter and
photographer to San Francisco to interview
Wayburn and Best
who figure prominently in the Earth Day
issue's "Protectors of the Earth" feature.
People is the most widely read magazine in
the U.S. with a readership of more than 40
million.
To read more about Best and Wayburn in People, visit your local
newsstand or magazine vendor to purchase a
copy. Or view and download a PDF
of the article here (large file, broadband only).

MTR Western Motorcoach Fleet Goes
Carbon Neutral with Van Eck Emissions Reductions
Meridian Transportation Resources (MTR)
Western recently purchased 6,000 metric tons
of CO2 emission reductions from the Van
Eck Forest Project as part of the
company's "It's Good to be Green" initiative.
MTR Western is one of the leading charter
motorcoach companies in North America for
over-the-road tours, sports teams,
conventions, and sightseeing. The
Seattle-based charter company has made it a
priority to neutralize its CO2 emissions as
part of a commitment to be an industry leader
with respect to environmental responsibility.
MTR Western's goal is to give its fleet a "net carbon negative" carbon footprint by using
a combination of emission reductions from the
Van Eck Forest and cleaner burning vehicles.
MTR has purchased enough Van Eck reductions
to compensate for what CO2 emissions remain
after the company's acquisition of 74 new
motorcoaches outfitted with state-of-the-art
clean burning Detroit Diesel Series 60 engines.
"We're the only charter motorcoach carrier in
North America I know of that mitigates more
than 100 percent of the emissions it creates
by purchasing carbon offsets," says Darren
Berg, Chief Executive Officer of MTR Western. "Our proud support of the Van Eck Forest
Project is compelling evidence of our
commitment toward being a responsible
environmental citizen."
The “It’s Good to be Green” campaign takes center stage on the MTR homepage. A polar bear invites website visitors to learn more about the company’s green profile by entering a sub-site dedicated to MTR’s climate initiative.
Visitors can read about the company’s emissions reduction initiatives, the Van Eck Forest Project, the role forests play in controlling global warming and a message from Berg about the company’s commitment to environmental sustainability.
“MTR is setting a gold standard for sustainability in the transportation industry that we hope their customers will recognize and support,” says PFT President Laurie Wayburn. “We hope their efforts to heal the climate and improve air quality are applauded and emulated by others.”

Mayor Newsom and San Francisco Offset Olympic Torch Relay Emissions with Forest Carbon
The City of San Francisco has become the
latest high-profile supporter of the Van Eck
Forest Project as the recipient of 500 metric
tons of CO2 emission reductions valued at
$7,500. Donated by the Pacific Forest Trust
and the Fred M. van Eck Forest Foundation,
the reductions will be used to offset
airplane travel emissions associated with
flying the 2008 Olympic Torch to San
Francisco for the relay event dubbed "A
Sustainable Journey."
Mayor Gavin Newsom's
staff was referred to PFT by Cantor CO2e, an
emissions trading environmental brokerage
based in London and San Francisco.
"Here in San Francisco, we are on our own
journey for a sustainable future," says
Newsom. "This is our chance to showcase how
local innovation and excellence - in fitness,
environmental initiatives and sustainable
business practices - can be examples for the
world."
Van Eck emission reductions are the first to be certified under California’s rigorous Forest Protocols, standards adopted by the state to help meet its ambitious greenhouse gas reduction goals. The Forest Protocols are the first such governmental standards in the United States.
“We’re delighted Mayor Newsom has opted for forest-based CO2 emissions reductions in his continuing effort to position the City of San Francisco as a climate leader,” says PFT President Laurie Wayburn. “We hope this is the first of many opportunities we will have to work with the City to meet the goals of their Sustainable City program.”
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Events

Carbon Finance
North America
PFT's Connie Best and
3 Degree's Scott Porter
Discuss Forest & Ag-based
Carbon Offsets
June 4-6, 008
New York, NY
Go to conference site

Everyone Wins
with Woods
Forest Fete 2008
Hosted by
The Pacific Forest Trust
September 18, 2008
San Francisco, CA
Go to Forest Fete 08 page
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